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Ajay is the co-founder of Ataeva. Prior to forming Ataeva, Ajay was the Head of Analytics and Leader of Main Street Segment at Advanta, one of the largest issuers of small business credit cards. While at Advanta, Ajay guided his team to develop several innovative solutions to complex acquisitions, customer marketing, risk, and collections challenges.
Ajay excels at identifying strategic opportunities, determining effective ways to test new ideas, and leading effective executions that produce profitable results. Prior to Advanta, Ajay lead decision sciences based client engagements at Opera, Inductis and Mitchell Madison Group in the Financial Services, Publishing, Retail and Gaming industries.
Ajay has published several articles and holds a patent in data matching. He holds a MBA from IIM-Ahmedabad and B. Tech. (Electrical Engineering) from IIT Delhi.
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